Falck

The First Aid Kit made by Falck is the market leader, but they needed to step up their game to maintain their competitive edge towards their competitors. I was tasked with the design of the inside packagings and visualised the communication concept to make it easy and actionable to perform first aid. This project was made at Designit.

Deliverables: Packaging design

The communication concept developed for the Falck first aid packagings took a new approach. Rather than only communicating the name of the content – we added an instructional level above the name.

We switched the hierarchy to promote the function of the content and introduced four colour categories that enables people to act faster in emergencies.

Sprains and strains

Cuts and bruises

Burn injuries

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